Best Ever Prospecting Letters for Commercial Brokers

In commercial real estate brokerage the prospecting letter process really works. To be successful at it you need to plan the process and control your actions as you progress.

Why will the ‘letter’ process help your prospecting efforts today? Well, it’s because the letters are less inclined to be ‘binned’; that is of course if you plan them correctly and follow the rules.

Here are some facts in comparing letters to emails:

  • Prospecting emails are not very successful at all. Most of the people you send them to will delete the communication quickly. As a by-product of the process you must have their approval to communicate in that way, otherwise you will be breaking the laws on ‘spam’.
  • A letter is very professional as long as you do not ‘overdo it’. In commercial real estate the best letter is compiled on one single page. The contents should be contained in no more than 4 paragraphs. Sign the letter personally in blue ink. Ensure that your signature is legible and professional (don’t sign in a ‘scrawl’ as it sends the wrong message).
  • Create the correspondence to introduce your upcoming telephone call. Make the call a few days after the letter has been received. The prospect will be expecting your call and will be more inclined to take it.
  • Always put your business card in the envelope. Don’t put anything else in a prospecting letter. The object is to sell yourself and your upcoming telephone call. Don’t confuse the message with bulky brochures on other issues and property matters. Focus on the one thing that is important, and that is your upcoming telephone call.
  • Design the letter for the person you are writing to. In other words you should have separate letters covering sales, leasing, property management, and retail. Get away from the generic approach and be specific to a part of the industry. Sell your upcoming telephone call on that basis.
  • Get a reference book on ‘words that sell’ or ‘phrases that sell’. Add a few words from the books into your letter to increase readability.
  • Every good prospecting letter should have a great headline. You want the person to read the message. Perhaps the headline you use could reflect local property activity or changes. Understand the concerns of the market and match the letter to the focus of investors, property owners, or tenants as the case may be.
  • The letters should be sent every 60 to 90 days. As part of that process, follow-up as many of the letters that you can. It directly follows that you should not send out too many at once and thereby create a situation where you cannot make the calls.

This is a system of prospecting. The letters are part of the bigger picture. They do not replace cold calling, but they add to the momentum that you would have in other prospecting processes. Start using the system as a boost to your market share.

The Art of Brokering Commercial Loans

Doc’s Secret # 2: Biggest Mistake of the New Commerical Broker

I take many calls each day as “The Money Doctor”. I receive tons of calls from broker’s around the country. These are all good, honest hardworking people. Many of these calls could have been avoided because the beginning commercial broker is not aware of the proper and proven operating strategies.

The conversation typically goes like this:

“Hey Doc, I’m new at this and I just landed a mega deal. Are you sitting down? I have signed an exclusive with a borrower for a $25M dollar deal to finance a health care facility. I sold the client that I could get the cash for him. My question is this: “Doc, where can I get a loan for this guy?”

My heart goes out to the broker and to the client! “Why didn’t you find the lender first , find out what areas the lender is interested in and what their requirements are? Then advertise for that certain type of loan? If you did this, then when your future clients call you would know where to take the loan and your clients would be seeking that specific type of loan.

If you did it this way, then all you have to do is qualify the borrower, collect the documents and package them to your lender’s request. That is much easier and will cause fewer gray hairs!
Unfortunately, these brokers are calling because they didn’t do it that way. Now the broker is scrambling for a lender , while stalling the borrower: not a good position to be in! The chances of success, of obtaining a commission on that $25M lead is slim, unless of course he wants to co-broker (and of course I’ll be happy to help! J)

Please the secret here is simple. Many brokers suffer from Lender Phobia. They are literally afraid to speak to the “Checkwriter”. Do yourself a favor and call some lenders and interview them. Lenders expect to be called by professionals. They make money when you bring them good loans. They want your business.

There are many broker friendly commercial lenders. It is important for your career to begin to groom your lending relationships. These are the people that will put money into your pocket month after month.

To Your Success!

Choose the Most Suitable Commercial Broker For Your Needs

Commercial message mortgage securities firm is an complicate cognitive operation that involves the performing of an extended serial of tasks and building a firm agent guest kinship so that all the parties involved can welfare from the collaboration. Best commercial mortgage factor for your business’ needs, it is advisable not to build hasty decisions. From the lender’s perspective, the aright commercial message mortgage broker should consume a heights berth in the commercialize and as many active collaborations with John Roy Major lenders as possible. A highly militant commercial mortgage agent should consume in-depth go through in the airfield and modern counseling, administrative, analytical and processing abilities, vital traits in commercial message mortgage brokerage. Major roles in closing the correct deals, so whether you are looking at for an appropriate commercial message loan or you are interested in lending funds, it is all important(p) to get together with an experienced, reputed and dependable factor in consecrate to be provided with professional person assistance.

You should acquire your clock and carefully investigate the food market in decree to chance the decent broker. As a borrower, you should bet for a commercial mortgage broker who collaborates with a bombastic amount of authentic lenders; this way the chances of closedown the hone address are substantially increased. Considering the fact that the litigate of closure a commercial mortgage allot involves deal of work, you should ascertain that the commercial mortgage brokerage house company of your pick is suitably staffed to address all the needful paperwork and other crucial aspects.

With the assistance of an experienced and consecrated commercial message mortgage broker, the borrower benefits from professional person assist in structuring the deal, spell the lender benefits from bettor pic and believability and has the chance to desegregate in a prominent, reputed chemical group of lenders.

Also, it is advisable to engage the services of a mortgage brokerage firm companion that is well-defined in the market, a accompany powered by numerous specialised teams of professionals, capable to efficiently avail the borrower’s needs.

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